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About us

“To succeed at re-engineering, you have to be a missionary, a motivator and a leg breaker”
by M.Hammer

We are independent Managers


We have had our professional experiences mainly in private small and medium sized enterprises, global corporation and/or family companies operating in different sectors such as  industrial manufatcturing, consumer goods, pharmaceutical, healthcare, retail and shipping.

We share the passion for change management, digital transformation and open innovation tackled through pragmatic, agile and measurable actions focused more on hands-on approach than proposing of academic models. We are not only a consultant but reliable executive managers to be used for a fixed period.

We stand out for professional integrity and ethics, focusing on Customer needs and building a mutual trust within the project team to achieve an effective support with our customers and partners.

Antonio Maruca
Managing Partner

Maurizio Cosco
Associate Partner

Alfredo Vinella
Associate Partner

Antonio Maruca

I established Value4U (2016) and I am in charge of  IT project / solutions and Digital Innovation; I operate mainly as a Temporary Manager or Advisor in Europe.

I started my managerial career in 1990 as a IT Project Manager in ERP and CRM projects in Alcatel, (2 years), Philip Morris (5 years), Coca Cola (3 years). Subsequently IT advisor in KPMG (2 years) for Pharma customers, before operating as IT Director in Alcantara (7 years) and in the Alfagomma Group (6 years) where I managed SAP Projects and IT Transformation in Europe.

In 2014 I started my experience as an independent manager in cooperation with service  managerial companies before establishing my own company Value4U. I’ve mostly supported customers as an independent manager in Europe (UK, Italy and Germany) in different sectors such as manufacturing industries, consumer goods, healthcare and shipping and operating as an IT Advisor, Digital Innovation manager, SAP Program & Change Manager.

I have been a POLIHUB mentor since 2015, start-up incubator of the Milan University (Politecnico Institute of Technology), and support start-ups in the digital industry from the  acceleration phase to go-to-market cycle, but also well-established companies in Open Innovation processes.

I graduated in Electronic Engineering at the Milan Institute of Technology and I speak English fluently; I have solid IT Governance skills, Program & Change Management, AGILE  Business & IT transformation focused on Production, Sales and Logistics with the related IT systems such as SAP and other ERP, CRM, warehouse in-bound and production  planning. I use different management framework such as Prince2 and AgilePM for project management, ADAKAR for Change Management, and Design Thinking for Digital Innovation programs.

Maurizio Cosco

I am a Value4u Partner, responsible for Digital Strategy solutions for People Transformation, with HR Transformation Advisory activities or management coaching.

I have been operating ” as Business Strategy Advisor and independent Change Manager since 2003, to support the CEO or Director General and collaborated with the management team in discontinuous projects or strategic change.

I was previously a state Organization Consultant in MCM Consulting (2 years), Executive of Andersen Consulting (11 years) and Business Unit Director in the CRIF Group (3 years). I enhanced my experience predominantly with customers in the GDO and Retail field, Consumer Goods, Banking and Insurance, Advanced services, Transport companies and airports, Public Administration.

I was also Advisory Councillor and co-founder of ASSOCHANGE, where I  coordinated several working groups and public events on Digital Transformation and Digital Change Observatory in Large-scale Distribution and Agrifood.

I am a professor at the University of Ferrara and collaborate with the Business School of the University of Bologna.

I graduated in Business and Economics at the University of Bologna and completed my Master in Business Administration (MBA) at the Bocconi University of Milan.

Alfredo Vinella

I am one of Value4u’s Partners, and Advisory in Digital Marketing and Social Analytics / Reputation.

In 2012 , after important experiences in IBM-Oracle, Philip Morris and the Publishing Group L’Espresso, I founded Scenarya, a digital agency.

I have managed various Digital marketing projects since 2008 for large multinational and Italian companies for the Media, Consumer Goods, Insurance and Finance, Energy. Furthermore, I coordinated breakthrough initiatives and communication campaigns for Public Administrations and NGOs.

I graduated in Information Sciences at the University of Bari, I am a Lecturer at Luiss Business School and Link Campus University on Digital Marketing, Web analytics, Social Analytics, Communication and Social Media manipulation.